Virtual Events and Webinars - Two popular forms of online events hosted by organisations and their Procurement functions, but how are they different and which will deliver higher levels of supplier alignment and buy-in? Recognising the limitations of their previous webinars, PharmaCo - one of the world’s large pharmaceutical organisations - hosted a virtual supplier summit in a strategic effort to communicate their sustainability targets to their suppliers and foster a two-way dialogue. Their goal was to move their supplier away from simply advocating sustainable practices to actively making impactful changes.