Reinforcing ‘Customer of Choice’ by treating suppliers as valued allies

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Igniting Networks

The Bayer supplier day case study highlights a strategic initiative aimed at enhancing supplier relationships through trustful dialogue and collaborative transformation. 

By hosting an event in Leverkusen, Germany, that brought together 600 attendees, including 200 strategic suppliers, Bayer aimed to reinforce its status as a ‘Customer of Choice’. The event featured a carefully curated agenda with panel discussions, breakout sessions, and networking opportunities, focusing on sustainability, innovation, and strategic collaboration. 

The outcome was a significant alignment of suppliers with Bayer’s vision and strategy, fostering a unified community ready to embrace challenges and opportunities collaboratively. This initiative not only strengthened Bayer’s supplier network but also set a precedent for how meaningful engagement can drive mutual growth and innovation.

Company:
Bayer AG
Employees:
101,369
Locations:
Across 83 Countries
Attendees:
600
Strategic Suppliers:
200
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