Bridgestone APAC Supplier Conference – Co-Creating Our Future

THE CHALLENGE

Much had changed since Bridgestone hosted a face-to-face conference with its APAC suppliers in 2018, pre-pandemic. In 2022 the time was right for Bridgestone to come together with suppliers to collaborate on a number of new and evolving topics. Top of the agenda was the launch of Bridgestone’s E8 Commitments and the vital role suppliers and stakeholders would play in realising the goal of becoming a sustainable services company.

OUR SOLUTION

Supplier Day worked with Bridgestone to design, produce and host the Bridgestone Supplier Conference 2022 – Co-Creating Our Future. The virtual event consisted of 9 sessions delivered by Bridgestone’s leadership team, covering topics from Market and Technology Trends to Procurement Strategy to Product Life-cycle Assessments.

THE IMPACT

Bridgestone launched its E8 Commitments to an engaged, informed and motivated APAC audience. Suppliers were able to quickly and easily align their plans with Bridgestone’s long-term strategy and vision. Most notably, 96% of attendees reported being able to identify more opportunities for working with Bridgestone as a result of this accessible and intimate virtual experience.

We are hosting the conference virtually for a number of reasons. It will save you time and travel costs. And allow many more people to attend and it reduced our carbon emission, which we hold very dear, and technology gives us the opportunity to engage with you in different ways.”
– Eric Van Steen | VP Supply Chain Bridgestone Asia Pacific