Case Study: How Kantar Shared Their Vision for the Future with Their Suppliers and Stakeholders

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WE are Kantar Supplier Day 2022

THE CHALLENGE

In 2019 Kantar was purchased by private equity, marking the start of a transformative journey for the business. Kantar’s new leadership established a procurement team to help its supplier base get to grips with the opportunities that lay ahead against a backdrop of huge global disruption. Fast forward to 2022. Kantar’s first CPO, Steve Day, wanted to gather and thank the supplier ecosystem for their support and reveal the architecture of Kantar’s future.

OUR SOLUTION

We Are Kantar featured keynote presentations from Kantar’s C-suite, including Michael Uzielli (CFO), Alex Cesar (Chief Technology Officer), Ted Prince (Chief Product Officer) and Steve Day (Chief Procurement Officer). The 219 supplier participants received unprecedented access to Kantar’s leadership team in this exclusive virtual event.

THE IMPACT

Kantar’s suppliers were exposed to key insights into Kantar’s long-term vision and new opportunities to collaborate more effectively and easily. Through presentations, fireside chats and Q&A sessions, Kantar’s suppliers learned how they could advance and grow their own businesses with Kantar, even during economic uncertainty.

Organising our first event Supplier Day virtually allowed us to connect with our key suppliers and was essential for acknowledging the invaluable support they have given us during uncertain times, and to set the tone for an exciting future ahead for us all.”
– Stephen Day | CPO @ Kantar

Company:
Kantar
Employees:
30,000
Location:
Across 72 Countries
Speakers:
8
Unique Supplier Attendance:
77
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