Procurement is being plunged into a period of consistent crises including the energy crisis, inflation, and the Ukraine War, just to name a few. And unfortunately, when faced with these situations, organisations have a tendency to allow communication with their suppliers to fall by the wayside. For companies who are directly impacted by such crises, maintaining effective communication with their supply base - addressing its impact on the organisations and their long-term goals - is a crucial step in forging strong supplier relationships and reinforcing a Customer of Choice status.